21/05/2010

DVLA hoping for the million



DVLA Personalised Registrations could find itself in "seventh heaven" during its forthcoming three day auction which gets underway on June 2 at Whittlebury Hall.

Buoyed by the 7 O and 10 OOO registrations set to head line at Whittlebury Hall, DVLA's team of experts believe the agency could surpass the magical seven figure mark from the sale of a single series of personalised plates.

Released by DVLA Personalised Registrations to mark its 20th anniversary last year, the O series encompassing the registrations 1 O, 2 O, 3 O, 4 O, 5 O, 6 O, 9 O, 1 OOO and 2 OOO has amassed a staggering 872,000 pounds.

And while the agency is 130,000 pounds short of its magical 1 million mark, the high expectations surrounding 7 O and 10 OOO being sold at the Northamptonshire venue, ironically, the scene where 1 O sold for a whopping 210,000 pounds in January 2009, indicate that that million pound figure could well be banked for The Treasury.

DVLA Personalised Registrations Marketing Manager, Damian Lawson said: "While we had high hopes for the O series, we never in our wildest thoughts believed we could be on the verge of raising 1 million from their sale so soon.

"Since 1 O was sold at Whittlebury Hall 18 months ago there has been a terrific amount of interest surrounding the whole O series and while we do not expect to surpass the 210,000 pound it made, it would be truly ironic if Whittlebury proved to be the setting for hitting the magical million mark."

In total, DVLA's forthcoming auction will comprise 1,500 number plates chosen to offer an eclectic mix to suit all tastes, styles and pockets, including;

ALS 911 (reserve 1,900)
BOO7 HAM (900)
EL10 OTT (1,000)
ESS 3X (900)
F458 RED (900)
F1 USA (1,900)
GOF 11E (350)
H15 DOG (900)
599 JS (2,600)
51 NKS (1,900)
N47 URE (350)
N188 LER (300)
7 O (10,000)
0007 BND (900)
10 OOO (8,000)
OWN 805S (350)
ROL 333X (400)
SO10 ACT (1,000)
SKY 7V (400)
SO10 MON (1,000)
VE55 SPA (900)
W11 DOW (900)



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