A mystery buyer from Chelmsford snapped up the personalised registration ESS 3X for a bargain price of 6,520 pounds.
Immediately after securing the number plates with a final bid of 5,100 pounds, the delighted Essex based man declared he would have spent another 15,000 pounds in order to get his ideal plate. The total amount paid includes VAT, Buyers Premium and Assignment Fee.
The sale came during the climax of DVLA Personalised Registrations' first day of its latest auction currently being held at Whittlebury Hall, Northamptonshire. At the end of the day the agency had raised 1.2 million, with all money going to the Treasury.
"Both DVLA and the customer are both extremely happy with the result. Managing to raise a sum seven times its reserve is a tremendous achievement, and to hear our customer is delighted to have bought a bargain is music to my ears." said Damian Lawson, DVLA Personalised Registrations' Marketing Manager.
The mystery purchaser of the ESS 3X plate, said: "I'm absolutely delighted. I've bought numerous registrations from the DVLA over the years and I expected to pay a lot more than 6,520 pounds for this one, in fact I had another 15,000 pounds to spend!"
While the ESS 3X registrations will probably make the headlines, 1 EPS was the greatest success of the day, fetching just short of 20,000 pounds.
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