DVLA Personalised Registrations sold the plate 1 OOO for more than £80,000 at 10.30am last Friday morning (29/1/10).
The winning bid came from a mystery buyer and was more than 10 times the registrations' £8,000 reserve. 1000 is the first of the triple OOO series to be released by the agency.
Prior to 1 OOO going under the hammer at the Haycock Hotel in Wansford, Cambridgeshire, the most expensive registration sold during the three-day event was 1 LFD, fetching £20,000.
DVLA Personalised Registrations' Marketing Manager, Damian Lawson, said: "The year could not have got off to a finer start, we were hoping for big things from 1 OOO and the registration delivered. Roll on the rest of the year which will see other triple O plates coming into the fray."
The second three-day auction of the year will be staged at Manchester Uniteds Old Trafford football ground from Wednesday, March 24. Among the 1,500 registrations being sold will include 2 OOO, together with 9 O and a host of Manchester United-related number plates.
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