DVLA Personalised Registrations' made £2 million from its first day sale of its 10-series registrations.
Senior staff at the Agency were stunned by the response on December 1. Incredibly, 2,329 registrations totalling £1.2 million were sold within the first hour of the sale going live at 8.30am.
The rush occurred as fans of private registrations clambered to buy the new series which can only be assigned to vehicles from March 1st, 2010.
"While we knew there was interest surrounding the new 10 series, we never expected the level of response we received on day one. We have all been left quite stunned." Said Damian Lawson, DVLA Personalised Registrations' Marketing Manager.
DVLA Personalised Registrations has sold more than 2.5 million number plates in it's 20 years of life and has more than 800,000 visits every month.
Reg
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